MarketReach America

ICET 2004

MarketReach America ICET 2004 was established for innovative Israeli companies in the areas of Information, Communication and Electronic Technologies (ICET) and dual-use technologies (technologies for domestic, commercial, and security applications) with products ready — or soon to be ready — for launch into the American market.

ICET 2004 was geared to companies in software, hardware, IT applications, appliances, mobile communications, optics, electronics miniaturization, nanotechnology, process optimization, remote sensing and surveillance technologies, imaging technologies, continuous monitoring technologies, secure cyber infrastructure, chemical and biological sensing and diagnostic equipment, and bioinformatics. See the ICET 2004 participating companies.

MarketReach America ICET 2004 Program Timeline

June 19–July 15

Initial consulting and preparation of company introduction in Israel

July 18–22

Five-day strategy and planning program in Maryland

August–December

Intensive consulting* including —

	Market research and analysis
	Market entry strategy
	Business plan preparation
	Marketing materials — company profile, presentation, brochures, and more
	Identifying and contacting U.S. strategic partners and investors

December–January

	U.S. road show
	Follow-up plan development

*Specific activities are customized for each company.