MarketReach America

Cyber Security and Data Management:
The US Market - Opportunities and Challenges

The US is the largest market for cyber security and data management technologies in the world. This enormous and growing opportunity includes both the public and private sector markets, each of which is vastly different and must be approached with a unique strategy.

If your company addresses the cyber security or the data management markets (for example, network security, information security, identity theft, fraud management, data compression, data mining, etc.) then come learn from industry experts about:

	Unique opportunities for Israeli companies to provide innovative technologies and solutions to the Systems Integrator / Reseller community to deliver to their customer, the US government
	Critical elements you need to know to navigate the market
	Exciting new programs and sources of funding for non-US companies to ease access into a traditionally frustrating market

Save the date for this exciting event!

Date: Monday, March 22, 2010
Time: 08:30-13:00
Location: Crowne Plaza Hotel, HaYarkon St.,
Tel Aviv
Cost: NIS 290 for IEICI and Israel-America Chamber members, NIS 350 for non-members (incl. VAT)
For more information, contact Tina Ornstein, CEO, Signal Business Development, at 072-260-7006 or tina.o@signalbd.com.

Complete this form to register and sign up for one-on-one meetings with the speakers.

Maryland: Gateway to Cyber Security Opportunities
While Washington, DC remains the policy center for government cyber security and data management requirements, the undisputed technological center is actually in the State of Maryland. Maryland is home not just to huge data users such as NASA, US Census Bureau, National Institutes of Health (NIH) and National Security Agency (NSA) − but also to the vast array of their contractors and subcontractors including Lockheed Martin, Northrop Grumman, SAIC, Booz Allen Hamilton, Raytheon, and Boeing.

In addition, most of the government’s cyber security and IT agencies are either located in, or are being moved to, Maryland including the US Cyber Command, Defense Information Systems Agency (DSIA), Intelligence Advanced Research Project Agency (IARPA), and the National Institute of Standards and Technology (NIST).

Agenda

Monday, March 22, 2010
08:00-08:30	Registration and light breakfast
08:30-10:00	Market Overview, Trends and Opportunities The size and scope of the US cyber security and data management market both government (public) and commercial (private) sectors − and how the government market is becoming a launch pad into the commercial market.
10:00-10:15	Break
10:15-11:30	Barriers to Market Entry Foreign ownership, control and influence (FOCI) regulations, emerging supply chain security requirements, and other issues that need to be considered by international companies in any US Government market entry strategy when pursuing US Government contracts − either directly or through partners.
11:30-13:00	US Market Entry Strategies Explore strategies to penetrate the US market including the newly announced Rapid to Revenue™ and Cyber Soft Landing™ programs, designed to specifically address the needs of non-US, innovative Cyber Security technology companies.
13:00-18:00	Prescheduled private meeting with the speakers, to explore specific opportunities and connections that can be made for your company
Tuesday, March 23, 2010 Prescheduled one-on-one meetings with the speakers (cont’d.)

About the Speakers

Allen Shay, CEO, Security Technology Institute, and President, Prescint Ltd.
Mr. Shay has 30 years experience selling IT products and services into the federal government and is an expert on the regulatory, procurement and security environment of government agencies. He is an excellent resource to help international companies develop their strategy towards potential government clients. In addition to his firm, Prescint, Allen recently formed the Security Technology Institute as a non-profit organization to help local entrepreneurs and international companies succeed in the US cyber market.

George Heron, Former Chief Scientist atMcAfee and at SafeNet,President, BlueFin Security
Has over 30 years of management experience in software design, development methodologies and testing. He specializes in leading-edge networking and security technologies and has numerous successes in bringing new information security products from initial concept to final product launch.

Melvin Bernstein, Vice President of Research, University of Maryland
Former Director, Office of Research and Development, Science and Technology Directorate, Department of Homeland Security.

About the Security Technology Institute (STI)
The STI is a unique, not for profit, public private partnership that promotes the security technology industrial base in the State of Maryland. STI develops and funds programs to recruit innovative cyber security technologies and technology companies to the State, with a focus on leveraging the significant US Government business opportunity that exists in Maryland.

About the Maryland/Israel Development Center (MIDC)
The MIDC is a non-profit membership organization that promotes trade and investment between Maryland and Israeli companies. It is a public-private partnership of the Maryland Dept. of Business and Economic Development, Israel's Min. of Industry & Trade and The Associated: Jewish Community Fed. of Baltimore.