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Who should apply? |
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MarketReach America serves the most promising non-U.S. companies with
products that are ready — or soon to be ready — for launch into the
American market. Acceptance into the heavily subsidized
MarketReach America program is on a competitive basis.
Companies that are close to market as measured by —
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Products that are either ready to sell, are in advanced development, or that are "strategic-partnering" ready
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Management qualified to engage in international business development
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Adequate financial strength to fund the business development effort
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Priority is given to applicants with the greatest potential for success.
The new MarketReach America program — Medical Devices 2006 — is accepting applications through February 15, 2006.
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What does a participating company receive? |
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MarketReach
America programs
are customized
to meet each
participant's
specific needs,
typically
including —
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Introductions and meetings with potential strategic partners
in the industry, including manufacturers,
distributors,
customers,
and end-users
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Introductions to American investors interested in companies
and technologies in specific markets
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Participation in investment conference
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U.S. market entry strategy preparation
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Conceptualization of marketing materials,
including company profile, executive summary, brochures,
and
PowerPoint
presentations (not including copy, graphics, and printing)
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Sales and investor presentation training and practice
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Team-based consulting sessions on market survey and profile
procedures, business plan development, competitive analysis
and "best prospect" research
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How is MarketReach America different from partnering programs? |
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MarketReach
America
is not
a "one-off" partnering program — it
is a
highly
structured
business
development
program
spanning months. The MarketReach America programs are
designed to not only get participants meetings with strategic
partners and investors, but also to maximize the
chances
for success with thorough advance preparation.
The
program is conducted
in Israel and the
United States
in three stages
that build upon one
another.
Phase 1: Preliminary Market Survey and
Preparation for
Strategic Planning
Conference. Begin to examine and segment the U.S. market,
including complex
industry value
chains from developers
to distributors,
key players and
decision-makers,
and customers and
end-users. Participate
in consulting sessions
with The Trendlines
Group to prepare
introductory material
for consultants,
advisors, and networking
meetings during
the Marvin Schapiro
Conference on Israeli
Entrepreneurship
in Phase 2.
Phase 2:
Strategic Planning
and Initial Market
Entry. The
Marvin Schapiro
Conference
is a week-long
strategic planning
and business development
conference in
Baltimore, Maryland.
The conference
uses workshops
and private consulting
sessions with industry
experts on American
business practices
and negotiation
skills, market
segmentation and
analysis, business
model development,
and networking
meetings with industry
companies. An investor
conference provides
participants with
insights and contacts
in their
market niche to
develop their U.S.
market entry goals
and action plan.
Phase 3: Market Launch Preparation and Implementation. Following
the conference,
receive several
months of professional
consulting services
from The Trendlines
Group. Consultation
sessions are
both one-on-one
and small group.
The object of
the consulting:
to prepare each
company to research
its specific market
opportunity;
determine its
optimal U.S.
market entry
strategy; identify
its "best prospects"
for customers,
strategic partners,
and investors;
and organize
itself to implement
the market entry
action plan,
including a U.S.
business development
road show.
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Who provides the consulting services? |
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How many companies will be accepted to the programs? |
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The MarketReach America programs accept a varying
number of companies, depending on a number of variables.
Only five Israeli
companies will
be accepted into
the MarketReach
America Medical Devices 2006 program. |
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Who are the programs designed for? |
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The programs
are geared
to "C"
level managers
(CEO, CFO,
and the like).
The CEO and
the vice president
of marketing
or business
development
must be actively
involved in
all aspects
of the program.
Up to three
executives
from each
company may
attend the
Maryland conference
(an additional
fee applies
after the
first participant).
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Can other company leaders participate in the Maryland conference? |
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Yes. We encourage the involvement of top management/key
board members. The fee for each additional program participant is $1,900.
This covers accommodations, meals, and event expenses related to the Maryland entrepreneurial conference.
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What do the programs include? |
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The comprehensive programs include —
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The Marvin Schapiro Conference on Israeli Entrepreneurship,
an intensive week-long in-residence business development
strategy
and planning meeting in Maryland led by business development
professionals, industry experts, venture capitalists, and
others
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Specified professional consulting services from The Trendlines
Group
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Determining your optimal American market entry strategy and action plan
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Conceptualizing
your marketing materials (presentations, company profiles,
websites, and more)
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Input and support of business leaders
in the United States
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Possibility of a grant for office space for six months in a Maryland business incubator (upon completion of the program)
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How much do the programs cost? |
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Upon acceptance
into the program,
participants
in the Medical
Device 2006
program will
pay a $3,800
registration
fee for the
complete program (all three
stages). All
hotel, food,
and event
fees for the
Maryland conference
are included
in the program
registration
for a single
attendee.
Additional approved program participants may attend
the Maryland conference; fee for each additional
attendee is $1,900. All conference participants
are responsible for their own transportation expenses.
Companies achieving sales; receiving
licensing fees, royalties, or investments;
signing service contracts or receiving other funds
as a result of participating in the program will
pay a 2.5% success fee on such income for five
years, not to exceed $120,000.
The total
estimated
costs of the
MarketReach
America program
to each participating
company with
a single conference
attendee (including
registration
and travel
expenses)
are estimated
at $6,000,
including
a single trip
to the United
States. The
program is
heavily subsidized
by the program
sponsors and
founders.
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What language are the programs conducted in? |
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All program materials, presentations, and discussions are in
English. English language proficiency is required for program participation.
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Should my company apply? |
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In making a decision as to whether your company
should apply for participation in a MarketReach America program,
consider the following questions:
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Does your company want to enter the U.S. market proactively
with a strategic plan or reactively to informal opportunities?
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Does the program
schedule work for you, or do you
have other obligations or conflicts?
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Does your company have the financial (and staff) resources necessary to travel and implement the business development plan that you want to develop?
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Who can I talk to get more information? |
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If you'd like
to know more
about MarketReach
America, contact Tina
Ornstein in Israel at +972 4 958-3323 or Barry
Bogage in the United States at +1 410 767-0681.
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