MarketReach America

HOMELAND SECURITY 2005

MarketReach America Homeland Security 2005 is targeted to Israeli companies developing innovative products, services, and technologies with applications in the rapidly changing homeland security market.

Homeland security is not homeland defense. What's the difference? Homeland security relates to preventing or deterring aggressive acts targeted at territories, populations, and infrastructures as well as managing the consequences of such acts and other emergencies. Homeland defense relates to protecting territories, populations, and infrastructures from outside military attacks.

The MarketReach America Homeland Security 2005 program accepted applications through December 12, 2004. See the Homeland Security 2005 participating companies.

The MarketReach America Homeland Security 2005 Program Timeline
(all dates in 2005)

January 23–
February 28

Initial consulting and preparation of company introduction in Israel

March 6–10

Five-day strategy and planning program in Maryland

April–August

Intensive consulting* including —

	Market research and analysis
	Market entry strategy
	Business plan preparation
	Marketing materials — company profile, presentation, brochures, and more
	Identifying and contacting U.S. strategic partners and investors

August–September

	U.S. road show
	Follow-up plan development

*Specific activities are customized for each company.