 |
| |
|
| |
Criteria |
The MarketReach America programs
are designed to accelerate the successful
market entry of innovative and exciting
products and technologies into the American
marketplace. The structured, intensive,
yet highly personalized program, prepares
non-U.S. companies for their launch into
America.
This program not only helps non-U.S. companies, it does so with tangible benefits to the United States. The technologies that are being introduced to the U.S. market have the potential to (1) offer significant improvements in health, safety, and productivity for American society and (2) spur innovation and increased collaboration between the two countries. The potential outcome for MarketReach America is clearly a win-win situation for both societies and their high-tech sectors.
Acceptance into the heavily subsidized
MarketReach America program is on a competitive
basis. MarketReach America seeks companies that are close to market as measured by—
|
 |
Products that are either ready
to sell, are in advanced development,
or that are "strategic-partnering"
ready
|
|
Management qualified to engage
in international business development
|
|
Adequate financial strength
to fund the business development
effort
|
|
Priority is given to applicants with the
greatest potential for success. |
|
|
| |
|
| |
| The MarketReach
America 3-Stage Process |
| |
"I
highly recommend the MarketReach America
program to other Israeli companies planning
to enter the American market. The contribution
this program has made to our business development
has been invaluable."
Oded Ephrat, President,
Ofek Aerial Photography International Ltd. |
Stage 1 — In America I: Strategy and Plan
Prepare for and participate in an intensive five-day in-residence strategy
and planning conference in Maryland covering
key U.S. market entry issues facing non-U.S. companies
of all sizes. Each day includes insightful,
topical presentations by top marketing professionals
and industry leaders.
Individual consulting sessions with advisors
chosen specifically to address the unique
market issues of each participant are a
critical aspect of the program. Market leaders
include industry authorities, venture
capitalists, and more. Preparatory meetings
and workshops are held with professional
marketing consultants in Israel before the
conference.
The third MarketReach America program — Homeland
Security 2005 — accepted applications through December 12,
2004.
Read more about the ICET 2004 or
Life
Sciences 2004 conferences in Maryland.
Stage 2 — In Israel: Launch Preparation
Building on the plan developed in Stage
I, we will work in Israel to prepare
your market launch. Customized for each
company, this Stage includes conducting
market research, preparing marketing materials,
identifying potential partner companies,
making the contacts and scheduling meetings,
and more.
Stage 3 — In America II: The Road Show
A road show will be organized
by MarketReach America consultants that
will open doors and improve your best business
prospects to achieve your American market
entry goals. These may include meetings
and presentations with strategic partners,
investors, and customers. A MarketReach
America business development professional
will accompany you throughout the road show.
|
|
|
| What the Programs Offer |
"MarketReach America is an outstanding
program in providing insights about U.S. market entry, access to
key industry participants, and a methodology to grow the business.
MarketReach America provides more than market access. It creates
a method to accelerate the growth of the total business."
Jim Sanders, Director of New Ventures,
Honeywell
International |
MarketReach America helps companies successfully
introduce their products and technologies to the
American market by providing consulting and rigorous
professional support including strategic planning,
business development, marketing, and cross-cultural
business training.
The programs assist business and marketing managers
in making crucial contacts in the U.S. market
through extensive research and a systematic approach
to business development. Emphasis is placed on
introducing participating MarketReach America
companies to potential strategic, R&D, and marketing
partners, as well as potential investors, licensees,
and customers.
|
|
The comprehensive programs include
—
|
|
The Marvin Schapiro Conference on Israeli Entrepreneurship, an intensive five-day in-residence business development strategy and planning conference in Maryland led by business development professionals, industry experts, venture capitalists, and others
|
|
Professional consulting services from The Trendlines Group
|
|
Determining your optimal American market entry strategy and action plan
|
|
Conceptualizing and copywriting your marketing materials (presentations, company profiles, websites, and more)
|
|
Input and support of business leaders in the United States
|
|
U.S. road show to
meet targeted companies,
accompanied by a business
development professional
|
|
A follow-up plan for after the road show
|
|
The possibility of a grant for office space for six months in a Maryland business incubator (upon completion of the program)
|
|
| Fees and Expenses |
Upon acceptance into the program, participants
will pay a $5,800 registration fee for the complete
program (all three stages). All hotel, food, and
event fees for the Maryland conference are included
in the program registration for a single attendee.
Additional approved program participants may attend
the Maryland conference; fee for each additional
attendee is $1,900. All conference participants
are responsible for their own transportation expenses.
Client companies will also pay travel expenses for a MarketReach America consultant during the road show.
|
|
"The feedback we received from our advisors at the Maryland conference surpassed anything we imagined. They understood our industry and our concerns and addressed our marketing issues."
Feri Ehrenfeld, VP Marketing, WizCom Technologies
|
Companies achieving sales; receiving
licensing fees, royalties, or investments;
signing service contracts or receiving other funds
as a result of participating in the program will
pay a 2.5% success fee on such income for five
years, not to exceed $120,000.
|
|
|
